Hamburger Kunsthalle, a love letter to the colour spectrum
Year
2022
Agency
Heine/Lenz/Zizka
Type
Website Relaunch, Branding, Design System
The Museum Hamburger Kunsthalle is an important institution of the art scene in Germany. On more than 13000 square metres, art from the middle ages to the modern age is exhibited in Hamburg.
The vision was to structure the website in such a way that it would be easier to buy a ticket to visit the site and also to create a place where digital-only content and offers could be made accessible in the future. In addition, we have adapted the overall design language to be more contemporary without sacrificing proven corporate design principles that make the design as independent as it is.
Collaborators
Direction: Chris Merk
Direction: Achim Heine
Project Management: Ulrike Willingmann
SEO Text: The Museum Hamburger Kunsthalle is an important institution of the art scene in Germany. On more than 13000 square metres, art from the middle ages to the modern age is exhibited in Hamburg.
The vision was to structure the website in such a way that it would be easier to buy a ticket to visit the site and also to create a place where digital-only content and offers could be made accessible in the future. In addition, we have adapted the overall design language to be more contemporary without sacrificing proven corporate design principles that make the design as independent as it is.
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