Hamburger Kunsthalle, a love letter to the colour spectrum
Year
2022
Agency
Heine/Lenz/Zizka
Type
Website Relaunch, Branding, Design System
The Museum Hamburger Kunsthalle is an important institution of the art scene in Germany. On more than 13000 square metres, art from the middle ages to the modern age is exhibited in Hamburg.
The vision was to structure the website in such a way that it would be easier to buy a ticket to visit the site and also to create a place where digital-only content and offers could be made accessible in the future. In addition, we have adapted the overall design language to be more contemporary without sacrificing proven corporate design principles that make the design as independent as it is.
Collaborators
Chris Merk
Achim Heine
Ulrike Willingmann
The Museum Hamburger Kunsthalle is an important institution of the art scene in Germany. On more than 13000 square metres, art from the middle ages to the modern age is exhibited in Hamburg.
The Kunsthalle Hamburg is one of the most renowned art museums in Germany, offering a unique collection that spans from the Middle Ages to contemporary art. With masterpieces by Caspar David Friedrich, Max Liebermann, and international modern artists, it is a cultural landmark that attracts visitors from around the world. As part of this case study, we highlight the new website for the Kunsthalle Hamburg, designed to reflect the museum’s rich heritage while offering a modern, intuitive digital experience. The site combines clear navigation, inspiring visuals, and accessible features, making it easier than ever for visitors to explore exhibitions, plan their visit, and connect with the Kunsthalle online. This project showcases how thoughtful web design can bring an institution’s artistic vision into the digital age.
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