Branding for Løvetann, a natural solution to period pain
Year
2024
Client
Lovetann
Type
Branding
The Løvetann project began with founder Mirjam Eisele’s passion for the natural healing powers of various herbs to reduce period pain. A few prototypes later, the idea was born to turn the recipe into a real product and launch it on the German market. The task was to create a complete visual identity based on the strategic direction we had developed together. The main objective of the branding exploration was to find out how young the brand should feel in order to appeal to the target group in the best possible way. In the end, we opted for the more dynamic and bolder direction.
Initially presented directions in comparison
Collaborators
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SEO Text: The Museum Hamburger Kunsthalle is an important institution of the art scene in Germany. On more than 13000 square metres, art from the middle ages to the modern age is exhibited in Hamburg.
The vision was to structure the website in such a way that it would be easier to buy a ticket to visit the site and also to create a place where digital-only content and offers could be made accessible in the future. In addition, we have adapted the overall design language to be more contemporary without sacrificing proven corporate design principles that make the design as independent as it is.
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