I enjoy working directly with founders and companies to solve their individual problems. I love being able to plan the project in collaboration with you and to accompany and advise you through the entire process.

Sounds familiar?

There are three main scenarios in which I can support you with my design skills. I’d be happy to chat about how I could help!

Scenario A

You are in the process of founding a company and need a visual identity.

Scenario B

Your design has become increasingly blurred over the years and needs a refresh and new guidelines.

Scenario C

You already have a functioning design system and would like to work on your digital product.

In all three cases, I am happy to help you with my experience from over 10 years in design agencies and as a freelance designer. During this time, I have worked for start-ups as well as medium-sized enterprises and large corporations. 

So whether we start from scratch and create something completely new together or build on something existing, I am happy to contribute my expertise in strategy, branding and web design. I always approach the topic as holistically as possible and also think about things like user flows, prototyping, animation and of course your business interests.

Selected works of my own clients

A few kind words from people I have worked with

»Working with Marcel has been an absolute game-changer. As a first-time founder, I had never gone through a branding process before, and he guided me through it with clarity and structure. His expertise, patience, and strategic approach made all the difference — not only did he help me find the right direction, but he also delivered results that truly brought my vision to life.«

Quote Eva
Eva-Maria Lorenz
Founder of People Nova

»XXX.«

Quote Mirjam
Mirjam Eisele
Founder of Lovetann

»XXX.«

Quote Katharina
Katharina Seeger
Leadership Consultant

Interested in collaborating? Let’s chat.

You might be wondering

What makes working with you special?
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I listen, I advise and I give you the methods to create a foundation on which we can build a successful brand that will not only inspire you but also your consumers. My process is not bloated, but focused on being able to make quick decisions based on visual design. Scroll down to see a few quotes from people I've worked with who might be able to sum it up better than me.
In which phase of a project are you usually involved?
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In general, I like to be involved as early as possible so that I can help shape the entire process. I can help you find your strategic direction in a lean process and use that as the basis for my design work.
The other scenario would be if you already have a well-functioning design system and need someone to create your digital product. Then, of course, I would be happy to support you with my expertise in implementing your brand in the digital world in a tangible and tailored way.
Do you specialise in specific industries?
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No, not really. I’m a specialist in branding, digital product design, and digital journalism, but not in any specific industry. I’ve worked in a wide variety of fields, including healthcare, insurance, SaaS, e-commerce, news, etc. For me, the fun of design lies in immersing myself in different industries and helping to shape them with creative problem solving.
Do you work for start-ups, medium-sized companies or corporations?
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I’m happy to support companies of all sizes. I especially enjoy working with a founder to bring a new project to life.
Are there any kind of projects you don’t take on?
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I do not support industries that cause significant harm to our planet or the people on it.

Hey

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