I see myself as a creative who draws a lot of energy and inspiration from different creative outlets such as music, videography, photography, illustration, animation and of course design. In recent years I have also focussed on the following:
Branding
Since my studies I have been fascinated by the possibility of inventing worlds and creating visual identities as a designer. During my time at think moto I learned that good design can only be created if it is based on strategic decisions. But no outstanding design without emotions. This is what I love about branding, the combination of strategic thinking and emotional depth that connects users and brands.
Editorial design and journalism
In the last years I was part of 10+ news website and magazine relaunches (among others NZZ, WirtschaftsWoche and Kleine Zeitung) and worked closely with editorial teams and decision makers to rethink their services and workflows. I love working with teams that aren’t satisfied with the journalistic standard, but are looking for new ways to tell stories in the digital world.
Design Sprints
As I’m a big fan of making fast progress, I find the design sprint format perfect for kick-starting new ideas and directly testing those with real users. It’s always amazing to see how much we can achieve in a short time when we bring people from different disciplines together to combine their strengths.
Client List
Media
Ada AZ Medien CH Media Kleine Zeitung Mannheimer Morgen
Neue Zürcher Zeitung OutDoor Society Petitio ProSieben RBB
