Year

2020

Agency

Edenspiekermann

Type

Branding, Web Design

Companjon is an insurance start-up that specialises in saving people's planned activities and trips in case something goes wrong. Their service is available on third-party platforms, making it easy to cover your plans and get compensation in case of an emergency. However, it's not just about compensation, but also about additional services. For example, Companjon suggests new activities or offers vouchers for relevant alternatives. In this way, bad experiences are turned into good ones.

Developing the brand

Starting with the name, we designed all the brand basics from the logo to the business card and website moods. The vision was to develop a design language that appeals to young people in particular and gives them a feeling of security and adventure at the same time. We wanted to clearly distinguish the brand from traditional insurance companies and give Companjon the twist it needs.

Final logo design

Logo explorations

The Companjon Website

Since Companjon is embedded on third-party platforms and is not visible there as a brand, we focused on explaining the general concept on the marketing page. So the target group in this case was not Companjon's users, but the companies that want to buy it as a service. Since Companjon is a fast-growing start-up, the second focus was on mobilising people and bringing their strengths into the company.

Early exploration on header transition.

The team

Christoph Rauscher
Project Owner

Marcel Bachran
Design

Mike Pierce
Front End

Gustav Pursche
Back End

Kemi Fatoba
Copywriting

Bastian Fischer
Project Manager