Year

2018

Agency

Edenspiekermann

Type

Editorial Design,
Design Direction

After successfully revamping WirtschaftsWoche’s online presence in early 2018, we were also commissioned to redesign their weekly print magazine. Our task was to sharpen their competitive profile and create new surprising narrative tools that allow the editorial team to tell better stories.

The first milestone was the restructuring of the entire magazine in cooperation with the editorial team. The structure was reduced to only three main sections, which created the freedom to flexibly integrate new formats. Where there used to be a long story at the beginning of the issue and a short one at the end, there is now a dynamic sequence of different narrative pieces.

The Design Direction

Visually, we have heavily revised the kit, starting with a completely new typographic language that appropriately characterises the substance of the content and at the same time provides great excitement and variety in the layout.
The face of the magazine, the cover, also appears in a new light. Our focus was on the clear recognition of WirtschaftsWoche as a brand and, in the course of this, on the unification of the design elements on the front page.

The result

The result of our work is a business magazine that looks confidently into the future and consciously separates itself from the legacy of the past to make room for something new - on a narrative and visual level. Readers can expect a much more opulent magazine that holds the suspense from beginning to end and also knows how to surprise.

The team

Christian Hanke
Creative Director

Marcel Bachran
Design Lead